Bilingual Content & Marketing Lead (English/Spanish)

Bilingual Content & Marketing Lead (English/Spanish) Location: Northwest Arkansas Company: The Grey Barn Employment Type: Full-Time Work Type: Field-based / in-person Base Salary: $52,000/year Performance Bonus: Up to $8,000/year Target Earnings: Up to $60,000/year About the Role Grey Barn is hiring a Bilingual Content & Marketing Lead to build a content machine around our commercial landscaping business, our crews, our customers, and the day-to-day reality of building companies. This is not a make-flyers-in-Canva job. This is camera in hand, boots on the ground, talking to everyone, finding the story in the chaos. You will work alongside leadership, job sites, crews, customers, coaching sessions, events, trainings, and a remote marketing team who handles deeper editing, strategy, and posting. A large part of this company speaks Spanish. You need to interview, write, and build trust in both languages, because half the best stories here will not happen in English. Compensation Details Up to $1,000 per quarter based on performance and outcomes Up to $4,000 annual bonus based on annual performance and outcomes Required business travel is company-paid, including international travel 3 to 4 times per year for up to 2 weeks at a time Paid time off is included What You Will Do Capture b-roll, talking-head videos, leadership lessons, and story-based clips during meetings, coaching sessions, trainings, events, and travel Set up basic lighting, audio, and framing fast Capture crews, equipment, properties, finished work, before-and-afters, job sites, and customer interactions Interview team members, crew members, customers, and vendors, and tell the stories of Spanish-speaking team members properly Capture local, customer, and team events and trainings before, during, and after, including testimonials, clips, photos, and recap footage Upload, organize, label, and share footage with the story and context behind it Flag the best clips and strongest moments, and bring ideas back from what performs Requirements Fluent in English and Spanish, spoken and written 3+ years shooting video 3+ years creating content Located in Northwest Arkansas, or willing to relocate before starting Able to travel domestically and internationally 3 to 4 times per year for up to 2 weeks at a time Valid passport, or able to obtain one quickly Strong camera skills for video and photo, plus a working command of audio, lighting, and framing Comfortable filming in offices, events, job sites, vehicles, and outdoor environments Comfortable interviewing people in both English and Spanish Able to do basic short-form editing Valid driver's license and reliable transportation Comfortable with some early mornings, evenings, weekends, and travel days when the content opportunity requires it Strongly Preferred Content created for a service business, construction company, landscaping company, entrepreneur, coach, or personal brand CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Lightroom, Photoshop, or Canva Reels, TikToks, Shorts, podcast clips, testimonials, event recaps, or behind-the-scenes content Drone experience, or willingness to learn Photography and event coordination experience Experience creating bilingual content Experience working with remote marketing or creative teams You Will Thrive Here If You See the content opportunity before everyone else does Like people and can talk to almost anyone Are not scared to walk up to someone and ask a good question Understand that content is part strategy, part taste, part volume, and part courage Know the differences between Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook, and what makes someone stop scrolling Are comfortable in the field, on the road, at events, and behind the camera Care about quality without getting paralyzed by perfection Can take a rough idea and run with it Want to help build something, not just maintain something This Is Probably Not the Role for You If You Need a perfectly predictable schedule every week Only want to work behind a desk Are uncomfortable talking to new people Do not like being around field work, job sites, crews, or outdoor environments Need someone to tell you every single thing to capture Are fluent in only one language Are not organized with files, footage, and follow-up Think content creation is just posting stuff Our Core Values Have Fun: This role should make content creation feel fun, not awkward. You should be the person who helps everyone else relax and enjoy the process. Try New Things Fast: Try the angle, the hook, the street interview, the bilingual format. Not everything will work. Moving too slow is worse than being wrong. Best in the World: Study what great content looks like. The goal is not to post more. The goal is to get better every week. Put in the Work: Charge the batteries, check the audio, organize files, label clips, follow up with the remote team, get one more shot, ask one more question. Hold Accountability: This is a high-trust seat. If something is missed, say it. If something broke, fix it. If you need help, ask.