Bilingual Content Marketing & Copywriter at Foreign Brand

Why take this job: ☑ Own and shape the bilingual content strategy for a leading Tokyo luxury real estate company. ☑ Create high-quality Japanese and English content rather than producing low-value SEO articles. ☑ A company where you can use ENglish daily, with many foreigners as colleagues ☑ Gain exposure to real estate, finance, and investment-related content with a sophisticated international audience. ☑ Be at the forefront of GEO, AI Search, and next-generation content marketing strategies. ☑ Join an established company Responsibilities: This role is responsible for developing and executing our company's bilingual content strategy across Japanese and English channels. You will create original articles, market insights, website content, and marketing materials focused on real estate, finance, and investment topics. The position combines content creation, SEO, storytelling, performance analysis, and emerging GEO/AI Search optimization. Candidates should have strong bilingual writing skills, experience in journalism, media, or content marketing, and hands-on knowledge of WordPress, SEO, Google Search Console, GA4, and Semrush. Responsibilities: Develop and manage the bilingual content strategy and content calendar. Create original and engaging content in both Japanese and English. Research and write articles, market reports, website copy, and marketing content. Use storytelling techniques to communicate industry expertise, insights, and brand messaging. Publish, update, and manage content through WordPress. Perform keyword research and optimize content for SEO. Monitor and analyze content performance using Google Search Console, GA4, and Semrush. Identify content opportunities and drive continuous content improvement through data analysis. Stay current with GEO (Generative Engine Optimization) and AI search developments. Adapt content strategies and production methods for AI-powered search environments. Support additional marketing department initiatives as required. Requirements: Good writing, editing, and storytelling skills in both Japanese and English. Professional experience in journalism, media, content writing, web content production, or copywriting. Proven experience developing and executing content strategies. Understanding of SEO principles and keyword research. Hands-on experience with WordPress, Google Search Console, GA4, and Semrush. Proactive learner who embraces new content marketing methodologies and search trends Good to have but not a must: Experience in real estate, finance, or investment-related content. OR lifestyle, luxury brand writing Strong research and analytical skills.